We talked about this one in the class today. It’s really funny. Here is the video and the transcript. Over 15 million views. WOW! That’s viral. We talked a bit about marketing and of course our natural human carnal attractions. There is no question that this is great marketing. Perhaps marketing at it’s best. However, I want to know why. Why is this commercial so great? The company even started to answer online questions and allow consumers to participate in the fun. I think T.V. advertising is officially dead.

“Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he’s me. Look down, back up, where are you? You’re on a boat with the man your man could smell like. What’s in your hand, back at me. I have it, it’s an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds. Anything is possible when your man smells like Old Spice and not a lady. I’m on a horse.”

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